WEBSITE DESIGN
This section showcases websites I’ve designed with a focus on usability, visual consistency, and brand storytelling. These projects reflect a mix of hospitality, e-commerce, and narrative-driven work, always rooted in clarity and thoughtful detail.
MODERN TIMES PUBS
Moderntimes.pub was built to separate the taprooms from the existing Modern Times Beer website.
- Multi-location WordPress build supporting North Park, Encinitas, Downtown, and future locations
- Custom PDF menu delivery system for frequently changing tap lists and food menus
- Google Docs → PDF → WordPress workflow for instant menu updates without developer involvement
- Location-specific content architecture (hours, events, private bookings, menus)
- Integrated Mailchimp signup flows for taproom promotions and events
- Google Analytics setup to track location traffic and conversion behavior
- Instagram and social link integrations optimized for mobile taproom discovery
- Responsive layout designed for high-traffic, mobile-first bar usage
- Ongoing content maintenance system built for non-technical staff updates
MODERN TIMES COFFEE & MERCH
Moderntimesmerch.com was created as a fully custom e-commerce platform for the coffee side of the business. Built on WordPress with WooCommerce.
- WooCommerce build supporting physical products, subscriptions, and bundles
- Integrated coffee subscriptions with recurring billing and fulfillment logic
- Custom product taxonomy for coffee, merch, gifts, and seasonal drops
- Mobile-optimized shopping experience with conversion-focused layouts
- Integrated email marketing, analytics, and order tracking
- Brand-aligned product pages combining design storytelling and commerce
- Scalable system built to support new SKUs, drops, and campaigns
- Backend workflows designed for ops efficiency, not just storefront aesthetics
TIMESTEAD
Timesteadpub.com was designed to introduce Modern Times’ downtown San Diego bar with a clear sense of place and personality.
- Custom WordPress build with bespoke UI components aligned to a retro-futurist brand system
- Interactive gallery modals with swipe and arrow navigation for mobile and desktop
- Advanced popup and modal logic for ordering, galleries, and campaign CTAs
- Mobile-first UX designed around Instagram in-app browser limitations
- Location-specific event promotion architecture (ticketed events, takeovers, private bookings)
- Branded motion elements (hero video, animated visuals, looping assets)
- Integrated email capture and marketing flows tied to events and announcements
- Performance-conscious media handling (responsive videos, optimized images)
- Built to support frequent creative iteration without breaking core layout or logic
