BRANDING & IDENTITY

This is where strategy meets style. Each project in this section reflects a distinct visual world built around a brand’s tone, story, and audience. Whether it’s a custom wordmark, a launch teaser, or a full suite of collateral, the work is grounded in clarity and crafted to feel intentional at every scale. From hospitality to music, these identities aim to connect quickly—and stick around.

MODERN TIMES LOGO WORK

The Timestead logo combines retro-futurism with a touch of swagger, fitting the bar’s space-cowboy bachelor-pad identity. Its custom letterforms balance sharp edges and smooth curves, while the star accents nod to mid-century sci-fi aesthetics. The result is a mark that feels confident, cinematic, and unmistakably Modern Times.

CHRONOS HALL

The Chronos Hall logo channels grand-scale energy with bold, architectural letterforms and heavy shadowing that suggest depth and presence. Its vintage-inspired geometry nods to mid-century signage and timeless hospitality design. The result feels monumental yet welcoming—fitting for Modern Times’ largest and most versatile event space.

CATHEDRAL OF CAFFEINATION

The Cathedral of Caffeination logo blends reverence and irreverence, pairing tall, gothic-inspired lettering with playful curvature and rhythm. Its arched composition evokes the grandeur of a cathedral, while subtle quirks in the letterforms keep it approachable and modern. The result captures the spirit of a place where coffee is both craft and ritual.

DIESTRA MUSIC BRANDING PACKAGE

Diestra is an indie rock musician based in San Diego with a sound that blends beach pop, existential lyrics, and late-night drive energy. I worked with the artist to create a visual suite that captured that mood across merch and promotional collateral. Each piece was designed to stand on its own but still speak the same language—colorful, a little surreal, and always grounded in emotional tone.

VINYL RECORD COVER

Designed for a remastered album, this vinyl cover pairs pastel color blocking with stylized palm silhouettes. The layout feels light and nostalgic without being overly retro. It had to capture emotional clarity and look clean in both digital and physical formats.

POSTERS

Lyric Poster — black & white composition

These posters interpret Diestra’s music through shifting visual languages—some drawn from lyrics and sketched in raw black-and-white, others bursting with color and motion like a song mid-crescendo. A few take a minimalist turn, using shape and space to evoke calm or unease. Together, they translate the emotional range of Diestra’s sound into imagery that feels lived-in, rhythmic, and deeply personal.

T-SHIRT & STICKER

The t-shirt design reimagines a heart as a sun-soaked coastline, blending anatomical and environmental forms to echo the music’s emotional and geographic roots. The accompanying sticker takes that same spirit to the streets—built for lampposts, guitar cases, and venue walls—with bold lines, sun-and-palm imagery, and off-center type that capture the artist’s casual defiance.