CASE STUDY
timestead taproom
BRAND LAUNCH • CREATIVE DIRECTION • DIGITAL EXPERIENCE
OVERVIEW
Timestead was a new hospitality concept developed for Modern Times in downtown San Diego. The project required building a distinct identity from the ground up, spanning brand development, creative direction, environmental graphics, digital experiences, and launch marketing. Inspired by retro-futurism, western motifs, and space-age adventure, the work focused on creating a memorable destination with a clear personality while supporting everything from guest discovery and wayfinding to ongoing marketing and promotional initiatives.
ROLE
Brand Development • Creative Direction • Visual Identity • Environmental Graphics • Website Design • Digital Experience • Launch Marketing • Campaign Development • Art Direction • Signage Systems • Promotional Design • Content Strategy • Event Marketing • Copywriting
01
brand launch & identity
Timestead required the creation of an entirely new hospitality brand within the Modern Times portfolio. The challenge was developing a visual identity that felt distinct from existing concepts while establishing a clear personality capable of extending across signage, menus, merchandise, marketing, and digital experiences. Drawing inspiration from retro-futurism, western iconography, and space-age adventure, the identity system combined bold typography, geometric forms, and layered visual storytelling to create a memorable brand presence that could scale across both physical and digital environments.
02
CREATIVE DIRECTION
Beyond the visual identity, Timestead required a creative framework capable of guiding marketing, promotions, events, and customer-facing experiences. Creative direction centered around establishing a recognizable visual language inspired by vintage sci-fi, western adventure, and retro travel culture. This approach informed everything from illustrated promotional materials and event campaigns to environmental graphics and merchandise, helping create a cohesive guest experience that felt immersive, memorable, and uniquely Timestead.
03
WEB DESIGN
The Timestead website served as the primary digital gateway to the brand, supporting guest discovery, menu exploration, reservations, private events, and ongoing promotional campaigns. Designed as an extension of the physical experience, the site combined clear functionality with brand storytelling to introduce visitors to the concept before they ever stepped through the door. The result was a flexible platform that supported both operational needs and long-term marketing initiatives while maintaining a consistent visual identity across devices.
04
DIGITAL EXPERIENCE
Following launch, digital campaigns played an important role in building awareness, promoting events, and driving repeat visitation. Creative assets were developed across social media, email marketing, promotional campaigns, and event programming, helping establish Timestead's voice within the downtown San Diego market. The work balanced entertainment, information, and brand consistency while supporting ongoing customer engagement and venue growth.
