WORK
BRAND identity
Select brand identity work spanning hospitality, coffee, music, and entertainment. These projects include logo systems, visual identities, creative direction, environmental applications, and supporting brand assets designed to establish recognizable personalities across physical and digital experiences.
TIMESTEAD LOGO
TIMESTEAD TAPROOM
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Created for a new hospitality concept in downtown San Diego, the Timestead identity combined retro-futurist influences with approachable typography and geometric motifs. The system was designed to feel distinctive across signage, menus, merchandise, and digital applications while establishing a recognizable personality from launch.
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MODERN TIMES PHOTOBOOTH
MODERN TIMES BEER
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Designed the complete visual identity for a custom vintage-inspired photo booth installation at Modern Times' Far West Lounge in Encinitas. The project included original hand-lettering, environmental graphics, and signage that blended retro Americana aesthetics with the brewery's playful brand personality, transforming the booth into a memorable guest experience. Every surface was designed to feel like a destination in itself, encouraging interaction, social sharing, and lasting brand impressions.
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DAYWAVE LOGO
DAYWAVE COFFEE
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Identity developed for Daywave, a coffee and vinyl concept operating within Timestead. The logo combined playful typography, bold color, and music-inspired references to create a distinct sub-brand while maintaining a visual connection to the broader Modern Times ecosystem.
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MODERN TIMES TOTE
MODERN TIMES BEER
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Merchandise designed to extend the Modern Times identity beyond the café experience. Combining custom illustration, typography, and established brand elements, the piece transformed an everyday item into a functional brand touchpoint.
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RECORD SLIP MAT
MODERN TIMES BEER
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Branded merchandise created to extend the Modern Times identity into vinyl and music culture. The slip mat translated existing brand elements into a graphic composition designed to reinforce brand recognition while appealing to collectors and enthusiasts.
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MODERN TIMES HOODIE
MODERN TIMES COFFEE
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Limited-edition merchandise created to expand the Modern Times Coffee identity through apparel. The design combined custom graphics with established brand elements to create a product that felt collectible while reinforcing brand recognition beyond packaging and retail environments.
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DIESTRA CONCERT TEE
LOCAL MUSIC
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Created a merchandise graphic for San Diego indie artist Diestra, translating themes of emotion, vulnerability, and personal growth into a bold, symbolic illustration. The design combines an anatomical heart with a coastal sunset landscape, creating a visual metaphor that reflects both the artist's introspective songwriting and Southern California roots. Designed for apparel, the artwork serves as a memorable piece of merchandise while reinforcing Diestra's unique visual identity.
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CHRONOS HALL LOGO
MODERN TIMES BEER
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Designed the logo for Chronos Hall, Modern Times' flagship event venue, creating a mark that felt like a refined extension of the Timestead brand. The logo balances clean, timeless typography with understated elegance, giving the space a distinctive identity while remaining flexible across signage, digital applications, and event collateral. The result established a sophisticated brand presence for a venue designed to host everything from intimate gatherings to large-scale celebrations.
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MODERN TIMES COFFEE TEE
MODERN TIMES COFFEE
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Created a merchandise graphic for Modern Times Coffee's North Park café, translating the energy and character of the space into a geometric emblem. Drawing inspiration from Art Deco architecture and vintage signwork, the design uses a radiant starburst motif to celebrate the café as a neighborhood destination while complementing the established Modern Times identity. Designed for apparel, the artwork gives visitors a distinctive keepsake that extends the brand beyond the café walls.
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