CASE STUDY
MODERN TIMES BEER
ENVIRONMENTAL GRAPHICS • BRAND DEVELOPMENT • DIGITAL EXPERIENCE
OVERVIEW
Modern Times Beer is one of San Diego's most recognizable craft beer brands, with locations spanning hospitality, ecommerce, events, and consumer products. As part of the in-house creative team, I developed environmental graphics, digital experiences, promotional campaigns, merchandise, and brand-supporting assets across multiple locations and customer touchpoints. The work focused on maintaining a consistent visual identity while creating engaging experiences that connected guests to the brand both in-person and online.
ROLE
Brand Stewardship • Environmental Graphics • Art Direction • Digital Experience • Website Design • Hospitality Marketing • Promotional Design • Campaign Development • Merchandise Design • Event Marketing • Signage Systems • Social Media Design • Copywriting • Print Production
01
FRUITED ORDERVILLE CAN DESIGN
Fruited Orderville was a large-scale seasonal release that expanded upon the visual language of the original Orderville IPA. The packaging combined custom illustration, vibrant color palettes, and playful storytelling to create a distinctive shelf presence while remaining recognizable within the Modern Times Beer portfolio. The project extended beyond the can itself, supporting promotional materials and product marketing across multiple customer touchpoints.
02
ENVIRONMENTAL GRAPHICS & MERCHANDISE
Environmental graphics helped translate the Modern Times Beer brand into physical spaces, creating memorable experiences across taprooms, events, and customer-facing environments. From large-scale signage and promotional displays to branded merchandise and limited-edition products, the work focused on reinforcing the brand's personality while supporting wayfinding, product discovery, and guest engagement. Each piece contributed to a cohesive visual experience that extended beyond packaging and into the hospitality environment.
03
WEB DESIGN
ModernTimes.Pub served as the primary digital destination for Modern Times hospitality, connecting guests with locations, menus, events, private events, and brand storytelling. I contributed to the ongoing development and maintenance of the platform through website design, promotional campaigns, landing pages, and supporting digital assets. The work focused on creating a seamless online experience that reflected the personality of the brand while helping guests discover and engage with Modern Times locations.
04
SOCIAL MEDIA GRAPHICS
Social media served as an important extension of the guest experience, helping communicate events, promotions, seasonal releases, and hospitality offerings across multiple locations. I developed campaign graphics, promotional content, and event-focused creative designed to support marketing initiatives while maintaining consistency with the broader Modern Times visual identity. The work balanced creativity with clarity, creating content that informed, entertained, and encouraged engagement.
05
CHRONOS HALL LOGO
As an extension of Timestead, Chronos Hall required an identity that felt visually related to the brand while serving a broader range of audiences and event types. The challenge was balancing retro-futurist influences with a clean, sophisticated aesthetic capable of supporting everything from private events and corporate functions to live music and community gatherings. The final identity system paired futuristic visual cues with a refined typographic approach, creating a flexible brand presence that could evolve across marketing, digital, and environmental applications.
