CASE STUDY
MODERN TIMES COFFEE
BRAND DEVELOPMENT • PACKAGE SYSTEMS • DIGITAL EXPERIENCE
OVERVIEW
Modern Times Coffee was an established specialty coffee brand undergoing growth across ecommerce, subscriptions, wholesale, and packaged products. As the primary designer supporting the brand, I developed packaging, merchandise, digital experiences, and marketing campaigns that helped expand the brand across new products and customer touchpoints. The work focused on maintaining a cohesive identity while creating scalable systems capable of supporting continued growth.
ROLE
Brand Evolution • Package Design • Art Direction • Ecommerce Design
Website Design • Digital Marketing • Merchandise Design
Photography Direction • Email Marketing • Social Media Design
Copywriting • Brand Standards • Visual Systems
01
packaging
As Modern Times Coffee expanded across ecommerce, subscriptions, wholesale partnerships, and packaged products, packaging became a critical touchpoint in the customer experience. I developed packaging solutions for a range of product formats, from canned beverages and retail coffee programs to curated gift offerings and limited releases. By balancing consistency with adaptability, the work helped strengthen brand recognition across multiple channels while supporting the continued evolution of the product portfolio.
02
merchandise
Merchandise provided an opportunity to extend the Modern Times Coffee brand beyond the shelf and into customers' everyday routines. Through apparel, drinkware, accessories, and promotional products, I developed branded experiences that translated the visual identity into physical touchpoints beyond packaged coffee. The work balanced consistency with creativity, helping strengthen brand recognition, encourage customer engagement, and create additional opportunities for connection outside traditional retail channels.
03
WEB DESIGN
As Modern Times Coffee expanded its direct-to-consumer business, the website became a central hub for ecommerce, subscriptions, product launches, and brand storytelling. I developed digital experiences that supported both customer acquisition and retention, including promotional campaigns, product merchandising, subscription workflows, and educational content. The result was a flexible platform capable of supporting evolving business needs while maintaining a consistent and recognizable brand experience online.
